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ENTERTAINMENT | Jan 27

Taylor Swift Drops Major ‘Reputation TV’ Clue With AFC Championship Outfit

Fans Are Convinced Taylor’s Snake Necklace and LV Look Are Teasing the Release of Reputation (Taylor’s Version)

Taylor Swift Drops Major ‘Reputation TV’ Clue With AFC Championship Outfit
Taylor Swift with Travis Kelce #87 of the Kansas City Chiefs / Jamie Squire/Getty Images/AFP

Year of the Snake🐍🐍🐍

The best messages are cryptic ones. Easter eggs can be left on clothing or jewelry. – Taylor Swift

Taylor Swift and Travis Kelce were the talk of celebrity news on Sunday as the Kansas City Chiefs locked in their spot at Super Bowl 2025.

While their adorable post-game celebration had everyone swooning, the real tea is all about Taylor’s outfit. And no, it’s not just because she re-wore the same skirt from last year’s AFC Championship game (our girl is clearly superstitious), or that she was reportedly decked out in $35k worth of Louis Vuitton. The real reason? Fans think she’s dropping another easter egg that Reputation (Taylor’s Version) is on the way.

Can You Solve Taylor’s Clues?

If you’ve followed Taylor even casually, you know she has a knack for sparking celebrity rumors with her love of cryptically teasing fans. Her hidden messages and easter eggs about upcoming albums have practically become a sport for Swifties. Admittedly, decoding her clues can feel like a rollercoaster—sometimes dead-on, other times wildly off. It’s almost like Taylor enjoys messing with us.

In a 2019 interview with Entertainment Weekly, Taylor shared, “I think the best messages are cryptic ones. Easter eggs can be left on clothing or jewelry. This is one of my favorite ways to do this because you wear something that foreshadows something else… They’ll figure it out in time.”

It’s Just LV, Swifties

Well, her latest Easter egg was a snake necklace she wore at the AFC Championship—a major nod to the snake imagery from Reputation. Fans also lost it back in October when she carried a snake-themed purse, swearing it meant Rep TV was coming. And don’t even get me started on the conspiracy theories about her Louis Vuitton outfit—apparently the design allegedly spells out February 24th in Roman numerals (?!). Swifties, we love you, but… maybe take a breather or a Xanax, please?

Here’s what I think: Taylor is far too supportive of Travis to release her album around his Super Bowl appearance. She wouldn’t want to steal any spotlight from him in any way and an album release would do just that. If I were to bet on entertainment, I’d say we’re looking at an April drop—once the NFL games and Super Bowl hype die down and she has time to focus on her release.

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