The GOAT of Cocktails? 🎾
Hot damn, I need to get myself a Honey Deuce ASAP!
At this point of the US Open 2024, you think we’d be talking about the results of the first round. Ah, but there’s other tennis news being made, and it’s all about a unique and thoroughly delicious cocktail that made close to $10 million at last year’s event and it’s back again this year!
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Official Cocktail of the US Open
There are still plenty of games to be played on this year’s US Open schedule, which means there will be even more thirsty patrons lining up to spend $23 a pop for the official cocktail of the US Open, the Honey Deuce.
If you think that’s a bit much to pay for an adult beverage, then you do you, but last year 450,000 Honey Deuces were sold at the US Open at $22 per unit. This means that this one cocktail raked in nearly $10 million, enough to pay the winners in all categories!
The Honey Deuce at the U.S. Open is the best cocktail in sports — and the sales back it up.
2023 U.S. Open Sales
450,000 Honey Deuces
x $22 each
————
= $9.9 millionThat’s incredible. pic.twitter.com/gbMnPV72Gd
— Joe Pompliano (@JoePompliano) August 26, 2024
Hot damn, I need to get myself a Honey Deuce ASAP! It’s become a cultural phenomenon with Grey Goose pushing the luscious libation in bars all over New York City leading up to the Open. I know you want to know what’s in the damn thing that makes it so good.
The Honey Deuce recipe consists of Grey Goose vodka, lemonade, Chambord raspberry liqueur, and honeydew melon balls, poured inside a commemorative cup. It sounds like a chick drink to me, but dudes will be knocking them back too because you can’t go wrong with any of those ingredients. And when you’re done, you get to eat a vodka-soaked melon ball. How the hell do you go wrong?
The Honey Deuce is the official drink of the us open. They serve about 450k drinks and generates 9.9 million in two weeks! 🤯
🎥 @GreyGoose #honeydeuce #USOpen2024 pic.twitter.com/7MaTkV8PTy— Designated Report (@DesignatedRpt) August 26, 2024
Who Invented the Honey Deuce?
Move over Thomas Edison, Ben Franklin, and all you other historic visionaries; it’s time to tell the tale of true greatness, the man who invented the Honey Deuce. The year was 2005, when Bitcoin wasn’t even a glimmer in Satoshi Nakamoto’s eye, but something much more important was brewing.
Former Grey Goose ambassador Nick Mautone was tasked with creating a unique cocktail for the US Open using, of course, Grey Goose vodka as one of its primary ingredients. While pondering the perfect concoction, Mautone had purchased honeydew melons on his way home from work.
One of my favourite things @usopen ~ the Honey Deuce cocktail. Grey Goose vodka, raspberry liqueur, lemonade and honeydew melon balls. $22. In a glass that lists all the previous champions. 🥰 pic.twitter.com/T4vLg35qtM
— judy murray (@JudyMurray) August 29, 2023
“As I was scooping honeydew melon balls, it struck me—they looked just like tennis balls. In that moment, inspiration hit, and the concept for our cocktail was born,” Mautone said.
After several trial-and-error sessions, Mautone came up with the winning combination that was not only delicious but could be made in huge quantities. And it has grown increasingly popular, as well as expensive, selling for $14 a dozen years ago to $23 in 2024.
Forget housing costs, we need to get Honey Deuce prices under control pic.twitter.com/tfLYlwdAqp
— Morning Brew ☕️ (@MorningBrew) August 26, 2024
“Alcohol and sports events go hand in hand, but finding that standout drink is what really makes the difference,” Burns says. “The Honey Deuce is a great example—it’s become an iconic drink at the U.S. Open, but it’s just one of many staple sports pours. Think of how a Pimm’s Cup is a Wimbledon classic or how Woodford Reserve makes its mark at the Kentucky Derby. It’s clear that drink culture shapes the whole sports experience.”
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