When Life Hands You Beer, Make Ads
And Michelob Ultra? They’re the real winners here.
There’s nothing America loves more than a little free advertising, and Michelob Ultra proved that with their latest profile pic move. During Notre Dame’s showdown with Penn State in the CFP Semifinals, a Fighting Irish fan decided to give the refs some very public feedback; by tossing a Michelob Ultra bottle onto the field.
#NewProfilePic pic.twitter.com/4XQeEsWj7x
— Michelob ULTRA (@MichelobULTRA) January 10, 2025
Was it a mature way to handle a questionable pass interference call? No. Was it free marketing gold for Michelob? Absolutely. The cameras caught the whole thing, zooming in on that single bottle sitting on the field, and Michelob’s social media team wasted zero time. They made the beer bottle their new profile pic, turning one fan’s frustration into a branding moment.
Strike While the Iron (or Beer) Is Hot
Look, I’m not saying it’s cool to throw stuff onto the field—there are better ways to handle bad calls than turning the gridiron into a dumpster. But I’d be lying if I said I haven’t watched a ref make a decision and thought of a more questionable place to throw a beer.
Great Michelob Ultra ad in the Orange Bowl pic.twitter.com/2Mr6RGDMGK
— Zach Reger (@zachreger18) January 10, 2025
And Michelob Ultra? They’re the real winners here. In a world where brands spend millions on ad campaigns, they just got a primo shot of their product on national television for free. No such thing as bad publicity, right? Fans loved it, too, with comments like, “I just hit the follow button because of this post.”
That was a Michelob commercial you can’t fool me
— Cyclone Larry (@CycloneLarry69) January 10, 2025
Notre Dame Moves On
As for Notre Dame, they shook off the beer drama, the questionable calls, and Penn State’s late-game lead to secure a 27-24 win. With a spot in the National Championship game on the line, the Fighting Irish delivered when it mattered most.
HIT THE MUSIC ☘️
We’re headed to the NATTY #GoIrish pic.twitter.com/S7vefFnlC4
— Notre Dame Football (@NDFootball) January 10, 2025
But Michelob Ultra still used the opportunity. This is the kind of savvy move that turns a beer bottle into a lifestyle brand. College football news might focus on the games, but moments like this are what make NCAAF (and NCAAF betting odds) a goldmine for companies.
Notre Dame football has a date with destiny at the National Championship game, and you can bet Michelob Ultra will be along for the ride. Meanwhile, I’ll be here wondering what it feels like to make a bottle of light beer go viral.
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