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NFL | Feb 13

Super Bowl LVIII Was Indeed the Most Watched Ever

The Super Bowl Drew 123.4 Million Viewers, that’s 8 Million People More Than Last Year’s 😱

Super Bowl LVIII Was Indeed the Most Watched Ever
Patrick Mahomes #15 of the Kansas City Chiefs | Jamie Squire/Getty Images/AFP

The Taylor Swift Effect

The impact of Taylor Swift goes beyond just numbers…

Thanks to Taylor Swift, Super Bowl 2024 became the most-viewed event in NFL history.

Regular season game ratings skyrocketed ever since Swift began appearing – particularly among female viewers. This makes it no surprise that the year’s big game is in NFL news for breaking records.

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In a previous article, I predicted that her presence at the Super Bowl would result in an additional 8 million viewers due to a 7% increase in viewership during regular games. Well, the Swifties did not disappoint. They grabbed their Chiefs foam fingers, put on their “NFL: Taylor’s Version” sweatshirts, and tuned in to cheer on the Kansas City Chiefs.


A combination of Swifties, Usher stans, and it just overall being a very sensational game resulted in Super Bowl 58 drawing in 123.4 million viewers, according to Nielsen and Adobe Analytics. This made it the second most watched broadcast ever–for comparison, that is almost the entire population of Japan. Also, the only thing beating it in terms of viewership is the damn moon landing in 1969.


Despite its positive effect on Super Bowl viewership, many dedicated NFL fans have expressed their frustration with the constant inclusion of Taylor Swift during games. Not only that, but many fans have overestimated how much coverage she is actually getting.

During what’s being dubbed “Taylor Swift Super Bowl,” she was only shown for a total of 54 seconds. That means a mere 0.375% of the broadcast was dedicated to Taylor. For perspective, that’s 36 seconds less than the duration of the Temu commercials we had to watch during the game.


While some fans are irritated, data shows that her influence has been highly beneficial for the league. According to Variety, 20% of viewers reported rooting for the Chiefs solely because of Taylor Swift.

But as I’ve mentioned before, the impact of Taylor Swift goes beyond just numbers–it can be seen unfolding right before our eyes.

Heartwarming videos of fathers and daughters celebrating together during the game flooded social media on Super Bowl Sunday. In addition to that, more women and girls are tuning in to watch football than ever before, fostering connections in families and between people who would otherwise probably have little to connect on.


Thanks to Taylor Swift, the NFL world is a space a lot of women feel invited to now. And by golly, that’s a damn beautiful thing.

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