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NFL | Feb 13

Why Super Bowl Winners Celebrate at Disney

Since 1987, a Player From Every Super Bowl-Winning Team Has Said the Iconic “I’m Going to Disneyland” Prase

Patrick Mahomes Celebrates Winning Super Bowl LVIII at Disneyland
Patrick Mahomes of the Kansas City Chiefs celebrates his team’s Super Bowl triumph with a victory parade down Main Street, U.S.A., alongside Mickey Mouse and Minnie Mouse at Disneyland Park/Handout/Getty Images/AFP

Happiest Place on Earth 🏰

 We’re going to Disneyland! – Brittany and Patrick Mahomes

“I’m going to Disneyland” is the iconic phrase annually uttered by the Super Bowl MVP. And although we all know the tagline; how did it originate and do the MVPs actually go to Disney the day after the Super Bowl? We’ll explain this and more recent NFL news below.

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Want to Get Away?

As we all know, the Kansas City Chiefs won Super Bowl 2024, and as expected, at least according to the oddsmakers, Patrick Mahomes at +150 was the Super Bowl MVP after his Chiefs defeated the 49ers, 25-22, in a classic Super Bowl showdown. Mahomes is a veteran of this award after three Chiefs’ Super Bowl wins.

When the cameras panned to Mahomes, his wife, and two toddlers after the big win, he was asked, “What are you going to do next?” he and Brittany replied, “We’re going to Disneyland!”

And with those words, the House of Mouse gets a tailor-made commercial that some believe can generate up to $1 billion when considering the Disney vacations that will be booked and ancillary revenue streams like merchandise sales, as well as anything else imaginable that has the Disney logo.

In my creepy little mind, I’m thinking that the only place a Super Bowl MVP goes after the big game is a place like Magic City in Atlanta, partying with a parade of strippers that would make Caligula blush as opposed to a wholesome vacation to the Magic Kingdom in Orlando.

Yet, if you’ve been to Disney recently, then you know a family trip requires a second mortgage while a night at da klub is chump change in comparison. But why would a Super Bowl MVP willingly mug for the camera and become an instant brand ambassador for one of America’s most celebrated entertainment companies?

Well, it’s a free trip with the fam and some say Disney sprinkles $50,000 worth of spending money on top of a parade being thrown in their honor as well as the free accommodations. All that being said, it’s a coup for Disney without shelling out big bucks.


It’s All Because of Jane

But how did we get here? Let’s take a trip in our time machine back to 1987 when Disney CEO Michael Eisner and his wife, Jane Breckenridge, hosted a dinner at Disneyland in honor of filmmaker George Lucas and a retinue of star-studded celebs to promote the opening of Disney’s new Star Tours attraction.

Among the coterie of beautiful people and VIPs assembled that night were aviation pioneers Dick Rutan and Jeana Yeager, who had recently co-piloted the Voyager, the first aircraft to fly nonstop around the world on just a single tank of gas. Eisner’s wife, Jane, asked the duo what they were going to do next after doing “the most adventurous thing imaginable” – her words according to Eisner’s 1998 memoir.

Can you guess their reply? “Well, we’re going to Disneyland.” Jane heard those words and told her husband it would make a terrific commercial, especially if tied to the Super Bowl. Thus, a decades-long advertising campaign was born called “What’s Next?”

That year (1987), Phil Simms, quarterback of the New York Giants and Super Bowl MVP, was asked after the game those two words, “What’s Next?” To which he responded, “I’m going to go to Disney World!” and advertising history was made.

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