Feels Like a Win 🥇
Clearly, something special is happening in the sports industry.
After 27 years of sitting out the Super Bowl ad game, Nike decided to step back onto the field, and they did it in the best way possible—by putting our favorite ladies in women’s sports front and center.
And not just any female athletes. We’re talking Caitlin Clark (who is literally breaking the internet every time new Caitlin Clark stats drop), Sha’Carri Richardson, Jordan Chiles, and a roster of absolute powerhouses reminding the world that literally everyone watches women’s sports.
There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway.
You can’t win. So Win.
🎤@officialdoechii pic.twitter.com/Fcu9VXQbnA
— Nike (@Nike) February 10, 2025
Women’s Sports Are Front and Center
Women’s sports are finally getting the marketing push they’ve always deserved, and the timing couldn’t be better, considering WNBA games are setting attendance records, WNBA news is trending daily, and WNBA rumors have officially made their way into mainstream sports gossip (which is how you know things are getting big).
Of course, the real flex here isn’t just that Nike made the ad—it’s that they chose this moment to make their Super Bowl comeback. Clearly, something special is happening in the sports industry. And this is just Nike acknowledging the obvious impact women are having on the culture.
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‘So Win’
The ad is aptly titled So Win. We got Caitlin Clark draining 3-pointers like it’s nothing, Jordan Chiles flipping her way through gravity, Sabrina Ionescu looking unbothered as ever, and A’ja Wilson reminding everyone why she’s that girl. Every frame of this thing screams women’s sports are not the future—they’re RIGHT NOW.
That Nike ad is the Superbowl’s best commercial so far, and also happened to feature a perfect mantra for women in sports.
“You can’t win. So win.”
Exactly!
— Callie Fin (@CallieJLaw) February 10, 2025
Bottom line: Nike fumbled a bit in recent years with their marketing (although I do have a soft spot for that completely unhinged Willem Dafoe commercial they aired during the Paris Olympics last year), but this? This was yet another moment during the Super Bowl that felt like “Ah, I’m witnessing history.”
If you weren’t paying attention to women’s sports before, well, you are now. And if you weren’t betting on WNBA games and Caitlin Clark to take over the world…you might want to start.
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