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Joel Embiid Signs Multi-Year Deal With Skechers

The Reigning MVP Announced His New Endorsement Deal After Returning From Injury

New Era of Kicks

After a long stint off the court due to injuries, Joel Embiid finally made his triumphant return for the Philadelphia 76ers. However, his return was overshadowed by some big NBA news. It was announced that Embiid is signing a multi-year contract with Skechers shoes.

 

Joel Embiid Signs Multi-Year Deal With Skechers
Joel Embiid #21 shoes of the Philadelphia 76ers - Tim Nwachukwu/Getty Images/AFP

This means that Embiid will be wearing Skechers throughout the NBA schedule. The popular shoe company only recently revealed their plans to start trying to target NBA players and Emiid is one of the biggest names they could get. He’ll now be the “face of the company’s basketball division,” according to NBA rumors from The Athletic’s Shams Charania.

Getting the Bag

If Skechers is trying to make waves in the NBA, Joel Embiid is a great player to build the brand around. He’s the reigning MVP and is one of the most popular players. He’s also quite outspoken and charismatic so he can be a spokesperson.

Embiid is currently focused on trying to get the 76ers to move in the NBA standings but I’m guessing he got a fat check from Skechers so he has to be happy. This deal may have been finalized a while ago, but Skechers wanted to wait until his return to the court.

Trust the Process

It’s smart timing as Embiid is a big part of the news cycle right now. Nike, Jordan Brand, Adidas, and Under Armour have dominated the basketball space for a long time and it won’t be easy for Skechers to make waves at first. What’s going to be key is how the shoes look. Young and old players want sneakers that look good, so if Skechers puts out bad designs, nobody will buy them.

 

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