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The NBA is Negotiating Media Rights Contracts With Disney, NBC, and Amazon

The 2024-25 Season Will Mark the End of TNT’s ‘Inside the NBA’, Starring Shaq, Barkley, Ernie, and Kenny

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The NBA playoffs are in full swing right now but the league has even bigger things to focus on right now. Their media rights deals are expiring and the NBA is currently exploring new options.

NBA rumors have indicated for years that the ratings are very low. Not nearly as many people are watching basketball these days. However, it’s still one of the most popular sports leagues in the world. According to NBA news from Sports Business Journal, ESPN, Disney, NBC, and Amazing are ready to pay a pretty penny for the rights to NBA games.

The NBA is Negotiating Media Rights Contracts With Disney, NBC, and Amazon
A basketball is placed on the court next to an NBA logo - Ethan Miller/Getty Images/AFP

Money Moves

Industry sources believe ESPN will ultimately pay $2.8B annually — though other industry sources insist it is still an earlier reported $2.6B — for the league’s ‘A’ package, which includes the NBA Finals, a conference final, weekly primetime games, the WNBA and likely shared international rights,” Tom Friend wrote.

NBC’s proposed ‘B’ package is believed to be now worth $2.6B annually — up from a reported $2.5B — and would probably include a ‘Basketball Night in America’ on Sunday nights following the NFL season, a total of two primetime windows a week, conference semifinals and a conference final. Amazon’s deal is believed to be worth between $1.8B and $2B and would likely include the Emirates In-Season Tournament, the SoFi Play-In Tournament, first-round playoff games, the WNBA and international rights.

This is a pretty good deal for the NBA considering not nearly as many people are watching it these days. It’ll be interesting to see how this changes the landscape.

No More ‘Inside the NBA’?

The saddest part about this news is that it looks like Warner Bros. might be out as they can’t afford the NBA anymore. That would mean no more NBA on TNT, which means that next season will be the last season of “Inside the NBA.

The basketball show starring Shaquille O’Neal, Ernie Johnson, Kenny Smith, and Charles Barkley will no longer be a thing. Shaq’s net worth is secured and so are many of the other hosts so they should all be good on money but “Inside the NBA” has been one of the most entertaining sports shows around for years. It’ll be a sad day in the NBA once the show is officially off-air.

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