How Casino Facial Recognition is Transforming the Gambling Industry
The jingle of slot machines. The commotion from the craps and roulette tables. The constant drone of human chatter. Casinos are busy places, and keeping track of all this takes a lot of work. But keep track they must, as the casino needs to watch out for potential cheaters while ensuring their players and employees are safe.
Casinos have fully embraced artificial intelligence and are using it to stay on top of the chaos and find clarity in all that noise. Casino facial recognition software is playing a pivotal role in that. You probably know it’s there, but you might not understand how advanced it is.
Do Casinos Have Facial Recognition?
When you think of land-based casino security, you probably picture multiple eyes in the sky, all monitored in a control room by a series of vigilant security personnel. It’s a scene depicted in countless movies, at which point the camera will usually zoom in on individuals at a card table as someone exclaims, “That’s him.” It happens, or instead, it happened.
Thousands of people can stream in and out of a casino every day. There are a lot of faces to process and countless square footage to cover. Even the most vigilant super-recognizers can’t pinpoint problem players in that chaos.
These days, casino facial recognition does most of the work. This technology provides benefits such as:
Find Criminals and Banned Players
Casinos can use databases of criminals to detect them as soon as they enter. These individuals may be on the run or indicted for fraud and other serious financial crimes. Either way, by singling them out, casinos can monitor them and ensure they are not causing any trouble in their establishment.
The casino can call the authorities if the player is on any wanted list.
It’s not the casino’s job to police the city, of course. But if you run a business that turns over millions of dollars daily and is full of customers exchanging money, it’s good to know when someone with a felony warrant walks in.
Casinos also create their own databases of banned players, and facial recognition software flags them as soon as they arrive.
Secure Private Rooms
Effective facial recognition software can protect private rooms, doing a job once reserved for security guards and door attendants equipped with photographs. If a group of high-rollers holds regular games in private rooms, the complex software behind these systems will ensure that only previously vetted individuals can enter.
Identify High-Rollers
High-rollers are integral to the success of any casino, as they often gamble more than hundreds and even thousands of casual players. After recognizing high-roller activity on the casino tables, an individual’s face can be added to a database, and the casino will pay special attention to them the next time they visit.
Contrary to what you might have seen on the big screen, casinos don’t do their best to usher high rollers out the door, even if they hit a winning streak. They know they have the house edge and will get their money back eventually. So, they do everything to keep those players inside their establishments, including comped rooms, free food, and even entertainment tickets.
Help Problem Gamblers
If a player self-excludes from a casino, their face can be added to facial recognition software. As soon as they enter, the system flags a warning, preventing the player from making any bets.
Online Casinos and AI
Online casinos don’t need facial recognition, as they don’t see their players. However, they rely on AI technology to keep players safe and improve their experience. You won’t always see this technology at work, but if you’re playing at an online casino for real money, you’ll likely encounter the following tech:
- Optical Character Recognition (OCR): Have you ever wondered how live casino software knows what cards are on the table or what number is on the dice? It’s all the work of a technology known as OCR. It reads and processes data instantly, so the software knows when you’ve hit a blackjack or rolled a win in craps as soon as it happens.
- Personalized Gaming: If you collect an online casino no deposit bonus but ignore everything else and only play slots, the casino will get a good read on what type of player you are. Machine learning technologies process all of this data, compare it to existing portfolios, and paint an accurate picture of what kind of player you are. Everything from the games you see to the online casino promotions you’re offered will be suited to your specific needs and style.
- Responsible Gambling Support: Machine learning is used to learn how problem gamblers act. It picks up on specific behavioral patterns and then looks for these in existing players. This technology allows casinos to protect their players while following responsible gambling regulations.
- Automated Customer Service: Chatbots have been around for a few years now, but in the past, they were just FAQs looking for keywords in player queries. They are much more advanced and can converse with players to fix their problems. Their databases have been built using countless conversations, and every new conversation is fed into the database to enhance its knowledge.
Summary: Do Casinos Use Facial Recognition?
Online and land-based casinos have a wealth of technologies at their disposal, many of which are driven by AI technology. Facial recognition is a prime example, as it can detect problem gamblers, criminals, and banned players while providing more benefits to high rollers and keeping the casino floor safe.
As AI technology continues to improve, these technologies will improve, giving casino operators more control and allowing them to make their establishments wholly safe and secure for everyone involved.
Casino Rules Common Queries
Is there facial recognition at casinos?
Yes, land-based casinos often use facial recognition software to spot banned or otherwise problematic players when they enter the doors. From there, they can usher the player out of the casino, restrict their gambling, or even call the authorities.
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