AI Tech Is Coming to Brick-and-Mortar Casinos
New Tools Offer ‘Real-Time Analytic Solutions’ for Land-Based Casinos
I, Robot, I Gamble
It seems like the news about land-based properties in the US embracing technology this week wasn’t limited to blockchain and cryptocurrencies. On Tuesday, two separate announcements could mark the start of a new era that could soon reach Las Vegas casinos.
On Tuesday, Soaring Eagle Casino & Resort doubled down on artificial intelligence after choosing QCI Chatalytics to power their gaming floor. The Mount Pleasant, Michigan-based property with over 2,800 slot machines hopes to leverage the platform’s integrated AI solutions to optimize machine performance, track player engagement and serve up more personalized gaming experiences to their players.
This was alongside the launch of the Engage AI platform, described as a “real-time analytics solution.” Clearly, technology is becoming a permanent fixture in traditional properties and is not limited to the best online casinos anymore.
How will it benefit players? Well, that remains to be seen.
I was put in an extremely difficult decision the other night at the poker table.
Curious how AI would respond, so I built my own Poker AI Coach. GTO wizard isn’ t the only solution!
AI nailed it, I folded BUT I was shown a huge bluff unfortunately. pic.twitter.com/PC5vIYQziW
— NoCodePM (@SeshingPM) March 11, 2025
A New Generation of AI
According to Soaring Eagle, QCI Chatalytics will provide tools that merge advanced machine learning with hands-on floor management.
The idea is that by analyzing data streams from thousands of slot machines in real-time, the platform will deliver insights on machine usage, trigger maintenance tasks and predictive metrics to keep players engaged longer.
Meanwhile, the newly launched Engage AI platform promises similar capabilities by delivering real-time analytics that helps casinos identify high-value opportunities on the fly. Engage AI was developed by a different technology provider.
So, what’s different this time?
According to both developers, they can turn raw data into immediate action. Instead of going through extensive manual reporting, these platforms can detect dips in machine performance and automatically dispatch a slot tech to do a proactive check-up. They can also highlight hot spots on the floor.
For example, an area where usage and bets spike during certain hours can be identified so management can adjust staffing or promote to match real-time player demand.
Most casinos work off of face recognition software. If you’re at a table long enough they will comp one night. I could sit at a table and play pai poker and push the entire night and get a free room every time. https://t.co/bzIASozkWy
— Long Monkeypox (@podiatristdon) March 8, 2025
Strengthening the House Edge … for Players Too?
So AI can sound like an operator’s dream to increase revenue, but Soaring Eagle is saying QCI Chatalytics will also benefit the customer. Engage AI will add an extra layer of personalization by parsing individual play patterns, detecting player sentiment and suggesting custom rewards.
However, this will require some kind of gambling regulations to protect the customer. For example, machines should be audited like they are at real gambling sites.
The integration of AI in sports betting offers both opportunities and challenges. While AI can enhance efficiency, personalization, and decision-making, it also raises concerns about homogenization, instability, data privacy and responsible gambling.
— David Borish (@DavidBorish) March 19, 2024
AI Reshapes the Physical Casino
Soaring Eagle is just one example of a brick-and-mortar casino that is deploying next-generation technology. Last Friday, Choctaw Casinos made headlines for being the first casino in the US to introduce cryptocurrency, where guests can use Bitcoin and others for gaming transactions that allow them to play for real money.
By combining AI with alternative payment methods and next-level personalization, casinos are becoming high-tech entertainment centers that go beyond the spinning reels and could give real gambling apps a run for their money.
But let’s hope players get some casino news that benefits them. Last thing they need is croupiers and dealers getting “smarter,”… especially when you’re holding a hard 17 against a soft 16 when playing blackjack for money.
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