Color Psychology: How Colors in Online Casinos Affect Our Emotions
This Might Have You Seeing Red…
How Shops Attempt to Get Inside Your Head
Everything casinos do is designed to tempt you into either joining their program or playing at the shops, whether a virtual casino game or at a brick-and-mortar venue.
The bet platform doesn’t matter when it comes to the psychology of colors. There is an immense amount of research and study that goes into thinking about how to make players think about joining or gambling at sites.
Now, once the menu of colors was determined, it is a case of everyone following. In online casino news, once something works, expect everyone to hop on the bandwagon.
What Colors Mean What to Players?
Starting with prominent colors when it comes to the games people play, whether in a virtual casino game or any platform, red and green. Indiepulsemusic explains that red makes players have impulses to get involved with some riskier plays. Green is associated with money – duh – and wealth.
To the surprise of no one, gold makes people who are VIPs pop. Think about a certain credit card company that raises its stakes through gold cards or black cards or platinum. The casino world is no different.
If you want to make someone feel special or like an important player, then step up the tiers when it comes to gold, black, and platinum. It can be a big part of promotions, bonuses, and exclusivity.
Other Colors Around the Palette
Leave it to a design site to take people through the rainbow to explain how colors play into the thought of a casino on any platform. We’ve explained what some of them mean and will look at others.
Yellow is a color that pops, whether in fashion or any form of print or digital design. That is because it incorporates optimism and warmth. Think about the sun, which gives off all sorts of yellow vibes, and we know how much warmth that comes with. Nothing like making a player feel warm and fuzzy, right? Orange has a similar measure as yellow. It just bursts.
Purple is a color that meshes with the rich. Think about the purple pouch that houses some Crown Royal bottles. It conveys elite and royalty. That’s a message casinos want to send to players, especially high rollers, even on a mobile gaming app.
While a lot of what the casino’s goal is to create excitement and stimulate play, it is also important to create a sense of calm for players. No one wants to feel pressured, excited or overstimulated.
It is similar in many ways to life. So, when you see the color brown in play on any casino platform, Hickman Design elaborates that this is to “promote stability and comfort.”
That makes a lot of sense because you need to find a balance between creating a buzz for players and making them feel relaxed and comfortable. Pushing someone’s stress buttons is not a recipe for success. It would be no surprise if casinos sought out professionals to explain how different colors, numbers, and avatars mean different things to players.
What must be understood is that as much as there is a psychology to playing and trying to win at a casino for gamblers, the same goes for the shops and businesses themselves. They need to create environments that make players feel thrilled, calm, welcomed, and enticed. It takes a village of colors to make this happen.
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