European Gambling Revenue Reaches $133.5B in 2024
European Market Grew 5% From 2023
Making Headlines
These days, it seems like the conversation about gambling has centered around the US and Macau. But Europe just reminded us it’s still a big player. The latest figures show that, in 2024, the European market hit $133.5 billion in gross gaming revenue (GGR).
That’s up 5% from 2023 and proves that the mix of brick-and-mortar and online casinos is attracting a wide range of players.
The numbers also suggest that the gambling regulations in Europe have allowed for stable growth.
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Adding Up the Numbers
The US commercial gambling industry reached $71.92 billion in 2024, with tribal cash casinos adding $43.08 billion. That’s $115 billion and just a bit shy of Europe’s $133.5 billion. However, the US grew by 7.5%.
What sets Europe apart is the diversity of its gambling landscape:
- Brick-and-mortar casinos generated $81.6 billion.
- Online gambling added $51.8 billion, up 2% from 2023.
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Major product segments were:
- Lotteries: $38 billion
- Casino games: $30 billion
- Sports betting: $20.1 billion
The UK continues to be the biggest player in the region with over $33 billion in total gambling revenue. Italy, France, and Germany are also heavy hitters, each raking in over $19 billion.
Online Casino Boom Across the Pond
The rise of mobile gambling apps has also given the continent a boost. Online casinos accounted for $21.5 billion in 2024. That’s almost triple the $8.4 billion in iGaming revenue in the US for the same period.
Analysts say this is due to higher internet penetration rates, stable regulations, and cultural acceptance of remote gaming. Also, with more countries introducing online gambling regulations around consumer protection, many players find it easier to visit legit gambling sites.
Funny enough, the surge in online gambling hasn’t killed in-person visits. Major European casinos in Monaco, London, and beyond are still seeing steady foot traffic.
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The Road Ahead
Europe will continue to make casino news headlines as a major player. Many expect online bet platforms to hit over 40% of the total market soon. Sports betting will also grow as soccer, tennis and other big events keep players interested.
The Old Continent’s strength is its ability to adapt. In a market that combines tradition and innovation, from the glitzy betting casino lounges in Italy to the local bingo halls in the UK, there’s something for everyone. And some jurisdictions in the US should be taking notes…
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