In entertainment, the real heroes are villains. You need a great villain to capture people’s attention. Disney has Thanos. Boxing has Jake Paul. Who does the UFC have? Colby Covington.
The supercharged heel has expressed all kinds of deplorable thoughts all for the sake of “entertainment”. He’s become an MMA star because of it, but he still hasn’t hit the same stratosphere as Conor McGregor. But a win over UFC welterweight champion Kamaru Usman this UFC 268 could change all of that.
The UFC odds have Covington as a +215 underdog to start while Usman is -275 to win. Usman finished Covington in the first fight by breaking his jaw. However, the end was still deemed controversial and many had Covington ahead on the scorecards. Covington can rectify that in this rematch as he looks to become MMA’s biggest star.
- Date: Saturday, November 6, 10 p.m. ET
- Venue: Madison Square Garden, New York City, NY, USA
- Watch on: Pay per View
Usman vs Covington 2: UFC Blockbuster
Everyone loves a great rivalry. Some of the biggest box office fights have been between hated rivals. McGregor fought Khabib Nurmagomedov to record the UFC’s biggest-selling event the same way the Irishman fought Nate Diaz to two hot-selling pay-per-views. Usman-Covington has not reached this level yet, which is why Covington needs to beat Usman.
Covington has persistently annoyed Usman every chance he gets. Usman has remained cool through most of it, but it’s evident he holds a lot of disdain for the super troll. The question will be if Covington’s trolling will finally work in his favor.
Will Covington Win Really Make Him A Superstar?
Yes and no. Covington has not been able to build the same level of fandom McGregor and Paul have. In fact, plenty of fans just find Covington to be a wannabe and not at all that exciting. Even if he has an exciting fighting style and has been a lucrative bet online, Covington is not exactly considered a must-see MMA attraction.
However, Covington has “chemistry” with Usman in that the two can combine for a can’t-miss event. Their back-and-forth jabbering and their competitive title fight made for one of the best rivalries in the last decade.
If Covington beats Usman, a much bigger trilogy fight will be set up immediately. However, as a champion, it remains to be seen if Covington can attract viewers to the UFC.
Beating Usman will be a start as the Nigerian has accumulated plenty of influence with his recent string of wins, including a highlight-reel knockout of fan-favorite Jorge Masvidal.
Usman Should Only Pursue Money Fights with Win
The champion has made his fans proud and online gambling enthusiasts even wealthier. He has not lost a fight in the UFC and has progressively become better.
The original knock on him was that his wrestling-heavy style was sleep-inducing. But he has since knocked out three of his last four opponents and is only becoming better as a striker.
Congratulations to the Nigerian Nightmare Kamaru Usman on his win over Masvilda.
Usman is the first to KO Masvilda 👊🏽
iam_ramires (@sammyramires) April 25, 2021
If Usman does beat Covington, he would have essentially cleaned out the “money fights” waiting for him in the division. None of the remaining contenders are appealing enough. He either challenges middleweight champion Israel Adesanya or Dustin Poirier, if he wins the lightweight title, to a “superfight.”
But even that does not seem as appealing as Usman taking a page out of Tyron Woodley’s book and challenging Paul to a boxing match. The UFC will have to co-promote this event similarly to Floyd Mayweather versus McGregor.
Given Dana White’s contempt of Paul, this may not be realistic. But a growing superstar in Usman needs to keep rising in terms of his clout. Simply lining up and knocking off contenders won’t elevate his or the UFC’s status. While Usman is this hot, it’s time to get creative.